Richard Branson says, “A good PR story is infinitely more effective than a front page ad.” And who wants to argue with Richard Branson?
When it comes to marketing and branding, few things are as effective and powerful as a good PR story.
Most business owners know they could benefit from publicity and media coverage, but the reality is, most people are still going about it in the wrong way. And doing it the wrong way, could be a PR disaster for your brand.
Learn the 3 reasons why PR is absolutely critical to your brand, and the 5 secrets to winning earned media coverage.