Past Events Sep 25, 2019

WORKSHOP: How to Build a Small Business Brand from the Ground Up

Join us on Wednesday September 25th for a step-by-step workshop on brand building delivered by one of San Diego’s most recognized agencies.

WORKSHOP: How to Build a Small Business Brand from the Ground Up

Building a brand is hard work!

There is so much more to a proper brand than just a logo and a tagline.

Crafting the messaging for your brand is vital in developing an emotional connection with prospects and standing out in a crowded marketplace.

In our next workshop, established brand guru Adam Wagner from Raindrop Marketing and Brand Pop will reveal the big agency formula he’s used for years to develop authentic brand messaging for brands both large and small.

If you have ever wondered what messaging you should use on your website, what direction to give a freelance designer or how to choose the right images for your marketing materials, then this workshop is for you!

This workshop is a good fit for small business owners, entrepreneurs, in-house marketers, professional services providers and anyone looking for pro-tips and directions for how to crafting persuasive messaging for their business.

Attendees will learn:

  • A proven step-by-step framework for building a strong, authentic brand
  • The importance of building a Brand Plan and structuring your messaging
  • How to utilize emotions in marketing messaging
  • Brand and messaging best practices used by the top ad agencies
  • The power of what people are saying about themselves by wearing, buying or talking about your Brand
  • The best way to structure a website header and CTA
  • Crafting a Brand Story for your website and marketing

About Our Speaker:

Adam Wagner

Raindrop – Owner, Chief Strategy Officer, BrandPop – Co-Founder

Adam Wagner is a brand marketer and entrepreneur that has helped build Raindrop and Brand Pop. Raindrop is an Emmy-award winning, multi-million dollar brand agency based in San Diego and Brand Pop is an online workshop to help small business owners and start-ups create messaging for their business that sells.

Event Details:

Date: Wednesday, September 25th, 2019

Time: 3:30 PM to 5:30 PM

Location: WeWork, 600 B Street, San Diego, CA, 92101

Tickets: $10.50

Schedule: (subject to minor changes)

3:30 – 4:00 Registration

4:00 – 5:00 Presentation

5:00 – 5:30 Q&A

Our Sponsors

UNIVERSITY OF SAN DIEGO: The University of San Diego’s Professional and Continuing Education, PCE, provides individuals with knowledge, skills, and information needed to expand professional development and sustain a competitive edge. PCE’s marketing courses are designed by experienced subject matter experts and intended to help students develop the necessary marketing skills to successfully drive revenue, sustain and grow an organization, from assessing marketing opportunities and developing marketing strategies to increase online presence.

 The Agency Guy, Inc helps brands navigate an over-crowded, over-promised marketing agency landscape by offering unbiased consulting services and complimentary agency match-making. We help brands source proven partners. Hire the Agency You Love – Love the Agency You Hire.

BRAND POP: Brand Pop is an online self-guided branding and messaging workshop for small businesses and entrepreneurs doing under $2M ARR. This product is launched by the founders of Raindrop an Emmy Award winning branding agency based in San Diego.

SEMRUSH: SEMrush is a competitive research and business intelligence software that provides data and analysis on paid and organic search, social media and link-building activities worldwide. On top of a powerful competitive analysis toolkit, SEMrush offers necessary features to help companies optimize their own online presence such as site audit, SEO ideas, content marketing, social media, and brand monitoring tools.